Discover Cannabis
for You

COMING OCTOBER 2018

ModernLeaf is a national premium cannabis retail and education company, aiming to provide Canadians with an informed sales process and premium quality cannabis products. Our Certified Cannabis Guides complete a rigorous training program that has been designed by leading cannabis experts. We specialize in providing customers with specific knowledge made simple, helping them to discover new products and make informed choices that are right for them. ModernLeaf is also Canada’s go-to source for premium cannabis lifestyle content and news.

“In a world with overly complicated and often unreliable information, the individual cannabis user needs guidance. There are thousands of strains of cannabis, and thousands of cannabis-related products and delivery methods. Every human being is different, and so are their needs.”

THE PEOPLE BEHIND
MODERNLEAF

ANTHONY LEBLANC

Chief Executive Officer


Anthony LeBlanc has been a sales and marketing executive for the past 25 years. He began his career within the New Brunswick Telephone Mobility (now Bell Aliant) dealership network, and was recognized as the top sales individual in the province within 2 years. Mr. LeBlanc went on to a successful career in Information Technology with companies such as Corel Corporation, Giga Information Group, and most notably as the Vice President of Global Sales at Research In Motion (now BlackBerry) between 2000 and 2008.

In August of 2013, Mr. LeBlanc and his partners in the newly formed IceArizona Acquisition Company purchased the Phoenix Coyotes from the National Hockey League (NHL). Anthony was named the President, Chief Executive Officer and Alternate Governor of the franchise. Under Mr. LeBlanc’s leadership, significant long-term contracts were completed with Fox Sports Arizona, Levy Restaurant Group and Ticketmaster, and the team had broken all franchise revenue records in their first year. IceArizona sold a 51% interest in the franchise to Andrew Barroway in 2014, at a significantly higher valuation than what was paid for the team just seventeen months prior. In June of 2017, Mr. LeBlanc along with President of Hockey Operations Gary Drummond spearheaded and finalized a transaction to sell the remaining 49% interest to Mr. Barroway. In 2017, Mr. LeBlanc and Mr. Drummond along with AMJ Campbell Van Line CEO Bruce Bowser formed Maritime Football Limited, a company focused upon acquiring an expansion franchise in the Canadian Football League (CFL) to be located in Halifax, Nova Scotia.

Preston Drummond

Founder & Executive Chairman


Preston Drummond invests his time and money in the people and companies that he’s passionate about because they improve people’s lifestyle and wellbeing. He has extensive experience in building companies in the home energy technology, promotion and hospitality sectors, and scaling them effectively. With an executive sales background and experience leading sales forces to success, Preston has guided his companies to achievement against their revenue goals resulting in valuations up to $505 million.

As one of the Founders and Vice President of Sales at Eddy Home, an award-winning water technology company, he drove the business to a valuation of $25 million. At Smart Home Works, an energy leader in the HVAC sector, with a $29 million valuation, he was an Executive and Partner, generating 60 percent of total sales. As a Senior Executive of sales at National Home Services, he personally accounted for thousands of lucrative recurring revenue customers, leading the organization in sales and customer retention.

Preston has strong expertise in the cannabis industry in both Canada and the US, with a focus on cannabis partnerships, education and wellbeing. As one of the Co-Founders of PDP Entertainment Group, the premier provider of music artists in the Caribbean, he recently saw his team secure the entertainment contract and a partnership with the Jamaica Tourist Board for the prestigious High Times Cannabis Cup event. PDP is also partnered with the University of The West Indies in Jamaica on the cultivation and medical research of cannabis

Nathan Snell

Vice President of Retail Sales and Operations


For over 25 years, Nathan has been a management leader in hospitality and retail operations in Alberta and Saskatchewan. He has managed multiple locations for chains such as Moxies, Brewsters Brewing Company, and Original Joe’s. He has extensive knowledge in creating and implementing all operational systems, hiring and training, costing, and standard operating procedures. He has always worked in a strict regulatory environment, and holds all required certifications for the service and consumption of alcohol. His cannabis knowledge and experience culminates in his recently completed Medical Cannabis Certificate Program, accredited by the Canadian Council on Continuing Education in Pharmacy. This intensive program was created by doctors, for doctors and pharmacists for the accurate and responsible prescription and dosage of cannabis for medical patients.

Braeden Astalos

Research and Technology


Braeden Astalos is an expert at predictive business analysis, statistical modelling, and systems development; he is a proven leader with a strong background in sales, operational tools and processes, and overall corporate growth. At ModernLeaf, he oversees its proprietary software development and functionality, including educational modules and training systems, e-commerce platform, and CRM. He is responsible for ensuring every technical aspect of ModernLeaf’s unique customer acquisition and retention business runs smoothly. Braeden is graduated from the University of Calgary with Bachelor’s degree in Chemical Engineering, holds a diploma in Data Science from Ryerson University in Toronto, and is a graduate of the Medical Cannabis Certificate Program accredited by the Canadian Council on Continuing Education in Pharmacy (CCCEP).

ALEXANDRA TOWER

General Manager & Social Media


With a background in project management and public relations, Alexandra Tower brings a wealth of experience to the ModernLeaf team. After receiving the Queen Elizabeth II Aiming for the Top Scholarship, Alexandra earned her degree in English Language & Literature from the University of Western Ontario. She soon began her career as an Event Coordinator at the internationally recognized, WE Charity. This role allowed her the opportunity to travel North America and Europe, coordinating stadium sized youth-empowerment events with a small team. She then moved into the fast-paced world of public relations where she specialized in client management and social media coordination. As Project Manager, Alexandra managed all aspects of strategy, branding, advertising and events, from development to implementation. As General Manager at ModernLeaf, Alexandra brings her strong organizational skills to ensure all daily operations and office procedures run smoothly. Additionally, Alexandra works closely with the marketing team to create and manage digital content for ModernLeaf’s social channels.

Jennifer LaPerle

VP of Marketing & Design


Jennifer LaPerle is Modern Leaf’s VP of Marketing & Design. With Creative Director and Marketing Supervisor experience, Jennifer brings her keen eye for details, design and project management to the team. She is responsible for maintaining branding and tone, as well as creating marketing collateral aimed at promoting Modern Leaf’s messaging across various Canadian markets.

ANSWERS ABOUT MODERN LEAF

1What is a Certified Cannabis Guide?
Certified Cannabis Guides have been rigorously trained in all things cannabis. They receive the most up-to-date knowledge on plant science, cannabinoid consumption and the body, and cannabis products. Certified Cannabis Guides advise customers on responsible use, help them choose products that best suit their individual needs, support them during the shopping process and provide guidance throughout their experience with cannabis.
2How can I become a Certified Cannabis Guide?
Information will be made publicly soon about how to become a ModernLeaf Certified Cannabis Guide. Keep an eye on modernleaf.ca for updates.
3How can I become a ModernLeaf customer?
Information will be made publicly soon about how to become a ModernLeaf Customer. Keep an eye on modernleaf.ca for updates.
4Where does ModernLeaf get its information for its Cannabis Education?
The ModernLeaf team has extensive background and experience in cannabis. Its executive team, advisors, directors, contributors and agents have all worked in highly regulated environments and cannabis education. The courses and education information are backed by mdBriefCase Inc. and Advancing Practices, a leading physician education company and by Alex Revich. Alex began his career in cannabis with MedReleaf Corp, a leading Canada Health licensed cannabis producer, as Director of Partner Development and is one of the most experienced and accredited cannabis educators worldwide.
5My question wasn’t answered here.
Please reach out to us using the Contact Form - one of our highly trained staff would be happy to answer any questions you have.

Have questions? Reach out to Modern Leaf.


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